3. Objectives
The present study aims to achieve the following objectives:
1. To assess the level of awareness and adoption of UPI 3.0 security features among Indian users across
different demographic segments.
2. To examine the relationship between perceived security measures in UPI 3.0 and overall user satisfaction
with the payment system.
3. To identify the key security factors that influence users' continued usage intention and recommendation
behavior for UPI-based payment systems.
4. To evaluate the impact of UPI 3.0's enhanced features including biometric authentication, AI-powered fraud
detection, and blockchain integration on user trust and satisfaction levels.
4. Methodology
The study used a descriptive design to examine perceived security and user satisfaction in UPI 3.0 enabled
payment systems. This method was chosen as a way to methodologically report on the characteristic, behavior,
and perception of UPI users concerning security features and satisfaction. A sample of 450 respondents was
chosen from the major cities towns situated across India (Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai
and Kolkata). The sample was participants that were active users of UPI with minimum 10 transactions in three
months. Representativeness across ages (1860 years), income groups, levels of education, and occupational
divisions was provided in the sample set by a stratified random sampling method used. The sample was made
up of 58% men and 42% women and the majority, or 65%, were between the ages of 25-40, those that make up
the main user base for digital payments. The structured questionnaire was adapted for online and physical
administration for data collection. The questionnaire was divided into four sections i.e. (i) demographic profile,
(ii) UPI usage patterns and use of UPI 3.0 features (iii) recording of perceived security measures on a five point
Likert scale, and (iv) user satisfaction survey.
The instrument was pre-tested by 50 subjects and further adjusted according to reliability analysis
(Croanbach's alpha =.87), which confirmed the internal consistency. The fieldwork for the primary data was
through
Google form using the social media and email for (online) whereas (off line) personal interviews were
conducted at shopping mail, educational institutions, corporates etc. Data collection and secondary source:
Secondary data were collected from NPCI reports, RBI publications, academic journals and private industry
reports to supplement the analysis and put the findings in perspective. Statistical analysis was conducted with
the help of SPSS 26.0 and AMOS 24.0 software. Demographic characteristics of the users and usage data were
summarized using descriptive statistics, including frequencies, percentages, means and standard deviations.
The relationship between categorical variables was analyzed using Chi-square test. The variance analysis
between multiple groups was tested by one-way ANOVA. Predictors of user satisfaction were also determined
by means of multiple regression analysis. Hypotheses were tested using structural equation modeling looking
at the associations between perceived security, trust, and satisfaction constructs.
5. Results
The demographic distribution of respondents is shown in Table 1. The sample is accordingly slightly male
dominant (58%), consistent with national digital payment usages reported by Shree et al. Age distribution
shows 64.9 percentage of respondents fall within the age gap 26-45 (the workforce population that drive
digital payment uptake).
[4]
Academic status indicates a highly educated sample 50% have post-graduate
qualification which correlates with greater digital literacy and propensity of technology adoption (Table 1).
[4]
Monthly distribution of income shows having a vast majority of the sample coming from middle and upper-
profile for urban India's active digital payment users is drawn predominantly from higher socioeconomic strata.